Industry updates

Notes from inside the industries we consult on.

Practical, opinionated writing on hospitality technology, marketing and the operating decisions behind them — written by the consultants doing the work, not a content mill.

Marketing
April 10, 2020

Hotel Marketing Trends in 2020: Separating Facts from Fiction

Ten of the most talked-about hotel marketing trends, weighed against what's actually working on the ground.

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Hospitality
August 1, 2019

Hotel Consulting — What Is It Really About?

The main task of a hospitality consulting agency, and how it differs from the generic strategy work most firms sell.

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Revenue
June 1, 2019

How to Capture and Retain Direct Bookings

OTAs have a place in a healthy channel mix, but direct bookings remain the most defensible source of growth.

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Business
May 25, 2019

How to Hire Employees: A Resource List for Agency Owners

Deciding to add staff is easy in theory — the actual hiring process is where most agency owners get stuck.

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AI & Data
Coming soon

Where AI Automation Actually Pays Off in Hospitality

A practical look at which hotel workflows are worth automating first — and which ones aren't, yet.

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IT & Software
Coming soon

Technical SEO Audits: What We Actually Check

A behind-the-scenes look at the checklist our IT practice runs before recommending any website changes.

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