Sourcing, structuring and managing the alliances and representation agreements that actually move a brand into a new market.
A signed partnership agreement means nothing if the partner doesn't actually have the reach or credibility to deliver. We vet alliance candidates the same way we'd vet a hire — on track record, not just willingness to sign.
This service is usually scoped together with International Marketing, since the alliance and the campaign strategy need to support each other.
Identifying and vetting potential distribution or representation partners in the target market.
Input into commercial terms and structure before legal documentation is finalised.
Ongoing management of the partner relationship after the agreement is signed.
Regular review of whether the alliance is actually delivering against its original goals.
A short discovery call tells us both whether this is the right starting point.
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